Introduction

ZaaG ("we", "our", or "us") operates the ZaaG mobile application (the "App"). This Privacy Policy explains how we collect, use, and protect your personal information when you use our App.

Information We Collect

Personal Information

When you create an account, we collect:

• Email Address: Used for authentication and account identification
• Display Name (optional): If you choose to provide one during signup
• Profile Photo (optional): If you sign in with Google or Apple

Usage Data

We collect:

• Movie and TV Show Preferences: Your selected genres, languages, content type, release period, minimum rating, and availability preferences
• Search History: Movies and shows you've searched for within the app
• Recommendation Interactions: Content you've viewed or interacted with
• Watched List: Movies and TV shows you've marked as watched, including your reactions (Loved it, Liked it, Not for me)
• Watchlist: Movies and TV shows you've saved to watch later
• Notification Preferences: Your chosen time for daily recommendation notifications
• Theme Preference: Your selected display theme (light or dark mode)
• Dubbed Content Preference: Whether you want to include dubbed content in recommendations

Authentication Data

When you sign in, we use:

• Firebase Authentication: For secure account management
• Google Sign-In: If you choose Google authentication (governed by Google's privacy policy)
• Apple Sign-In: If you choose Apple authentication (governed by Apple's privacy policy)

Device Permissions

The app requests the following device permissions:

• Notifications: To send daily recommendation reminders at your chosen time
• Local Storage: To store authentication state and app preferences on your device

How We Use Your Information

We use your information to:

• Provide personalized movie and TV show recommendations with ZaaG Match scores
• Maintain and improve your user experience
• Authenticate your account and ensure security
• Generate content recommendations based on your preferences
• Send daily recommendation notifications at your scheduled time
• Track your watched content and reactions to improve future recommendations and avoid duplicates
• Manage your watchlist for content you want to watch later
• Remember your theme preference across sessions
• Provide streaming availability information for your region

Data Storage and Security

• Your data is stored securely using Firebase Firestore (Google Cloud Platform)
• We use industry-standard encryption for data transmission
• Authentication is handled securely through Firebase Authentication
• Local device storage (AsyncStorage) is used for authentication state and app preferences
• All local data remains on your device and is not transmitted to third parties
• We do not sell or share your personal information with third parties for marketing purposes

Third-Party Services

The Movie Database (TMDb)

• We use TMDb API to fetch movie and TV show information, ratings, posters, and streaming availability
• Streaming provider information ("Where to Watch") is sourced from TMDb for the India region
• TMDb Privacy Policy: https://www.themoviedb.org/privacy-policy
• This product uses the TMDb API but is not endorsed or certified by TMDb

Recommendation Algorithm

• We use our proprietary ZaaG Match algorithm to calculate personalized match scores
• The algorithm analyzes your preferences locally against TMDb content data
• No personally identifiable information is sent to external AI services
• Match scores consider factors like genre alignment, language preferences, ratings, and vote counts

Firebase (Google)

• Authentication and data storage
• Firebase Privacy Policy: https://firebase.google.com/support/privacy

Google Sign-In

• If you use Google Sign-In, Google's privacy policy applies
• Google Privacy Policy: https://policies.google.com/privacy

Apple Sign-In

• If you use Apple Sign-In, Apple's privacy policy applies
• Apple Privacy Policy: https://www.apple.com/legal/privacy/

Expo Notifications

• We use Expo's notification service to schedule and deliver daily recommendations
• Notifications are sent only with your permission
• You can manage notification permissions in your device settings
• Expo Privacy Policy: https://expo.dev/privacy

Data Retention

• Account data is retained as long as your account is active
• You can delete your account at any time by contacting us
• Upon account deletion, your personal data will be permanently removed within 30 days

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Export your data
• Opt-out of data collection (by deleting your account)

Children's Privacy

ZaaG is rated 12+ and is not intended for children under 12. We do not knowingly collect data from children under 12. If you believe we have collected data from a child under 12, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify users of any material changes by updating the "Last Updated" date at the bottom of this policy.

Data Processing Legal Basis

We process your data based on:

• Consent: You provide explicit consent when creating an account
• Contract: Processing is necessary to provide the service you requested
• Legitimate Interest: To improve our services and provide personalized recommendations

International Data Transfers

Your data may be transferred and stored on servers located outside your country of residence. By using ZaaG, you consent to this transfer.

Your California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we collect
• Request deletion of your personal information
• Opt-out of the sale of personal information (Note: We do not sell your data)

European Users (GDPR)

If you are in the European Economic Area, you have additional rights under GDPR:

• Right to access your data
• Right to rectification
• Right to erasure ("right to be forgotten")
• Right to data portability
• Right to object to processing

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By using ZaaG, you agree to this Privacy Policy.

Last Updated: January 9, 2026